On April 22, 2014, Montblanc, an internationally renowned luxury brand, was held at the Shanghai Exhibition Center E2, and the Montblanc classic heritage exhibition was held with the theme of ‘Longevity and Permanent Travel’. This exhibition is also to commemorate the 90th anniversary of the Taipan series products. Over the past 90 years, the Taipan series products have continuously brought new surprises and expectations to people, perfectly interpreting the outstanding quality and elegance of Montblanc Taipan series products.
On the day of the exhibition, celebrities and media from all walks of life gathered together. At this time, Montblanc announced the first female brand spokesperson-the famous film star Miss Gui Lunmei. Elegant and elegant, she wore Montblanc Monaco’s Princess Grace series of high-quality jewelry at the exhibition that day, and raised her hands to reveal the noble and elegant temperament, perfectly interpreting the outstanding quality of the Montblanc brand.
The event was held in the West Hall 2 of the Shanghai Exhibition Center in Jing’an District, Shanghai. The entire exhibition area of the event is divided into three themed exhibition halls. As a professional watch media, the watch home first takes us to visit “Continuous Innovation Infinitely Create Passion ‘showroom, which mainly displays Montblanc’s new watch series launched at the SIHH Geneva Haute Horlogerie Show this year, as well as some classic watch styles, showing the brand’s continuous innovation with new attitude, extreme aesthetics and exquisite craftsmanship, striving for breakthroughs the spirit of.
In this showroom, in addition to experiencing Montblanc’s new 2014 watch products, you can also learn about Montblanc’s historical stories about watches. As a well-known luxury brand, Montblanc brings the infinite enthusiasm from high-end watchmaking to reproduce the classic Taipan series. Legendary.
The “Superb Quality, Creating Classic Legends of Taipan” theme hall explains the elegance and perfection of Taipan series. Hexagonal showcases are placed in the middle of the hall, each side shows a different life scene, and Montblanc products are integrated into these scenes. It truly shows the life style of Montblanc product owners, and implies that these outstanding works and their owners have gone through all kinds of life and climbed new heights.
This theme exhibition hall is mainly in honor of the first class 149 ink pen. The word Meisterstück comes from German, which means ‘masterpiece masterpiece’, and this ink pen is amazing with its elegant and simple design. Since its launch, the Montblanc Meisterstuck Collection has become a masterpiece of extreme perfection and master craftsmanship. It symbolizes Montblanc’s highest pursuit of product quality and function over the years. Few works can have such a proper name.
Finally, we come to the “Private Customization, the ultimate exclusive product exclusive to you” theme exhibition hall. This exhibition hall mainly provides private customization services for Montblanc products for top customers. Whether it is style, design, size, polishing, etc., there are some special requirements. It can be achieved here, and Montblanc’s master craftsmen’s workshop in Hamburg, Montblanc watchmaking factories in Le Locle and Villeret, Montblanc leather workshops in Florence, Italy, and Rue de la Paix flagship store The high-end jewellery workshop craftsmen of the shop (also Montblanc’s largest boutique in Europe) help customers complete different products.
Montblanc couture is the most special because customers can always pay attention to each creation and production process of their customized products through network cameras, regardless of time zone or location. Montblanc expects every distinguished guest to come to the workshop and wholeheartedly enjoy the fun of the production process and witness the moment when the finished product is born.
An art treasure is also displayed in this exhibition area. It is the Montblanc limited edition Monte Celio 1/1 writing instrument. It is topped with Montblanc’s patented cutting technology, the largest 11.88 carat diamond since molding: a Montblanc star with 53 facets. Beautiful diamond. This is a patented cutting technology that took more than eight years to research. The whole pen body is full of diamonds. You can guess the price of this product. This writing instrument sells for 2.4 million euros.
After introducing the exhibition hall, we will start to introduce some key models. The first is the Montblanc Timewalker 100 chronograph watch. This watch contains the self-developed chronograph movement Calibre MB M66.25 newly developed by Montblanc. Features In addition to being able to accurately time a second of 100/1, it also has an excellent performance on the clockwork system. The travel time power and timing power use two separate barrels to provide strong power and precise timing for this watch.
Montblanc TimeWalker DLC chronograph with Montblanc Calibre MB 4810/507 self-winding mechanical movement. The same-color natural rubber and calf leather composite leather watch. The carbon fiber-decorated calfskin has been specially treated to enhance durability, wearing and comfort. .
Montblanc ‘tribute to Nicholas-Kase’ chronograph limited to 565 pieces, with a limited edition of 193 pieces in rose gold. This watch has a special Superluminova luminous coating, which highlights the luminous effect when darkness comes, with a second time zone As well as the day and night display, as well as the date display and timing function, Montblanc’s self-made Calibre MB R200 movement is used.
In summary: Montblanc Meisterstuck series products have been baptized for 90 years. The product has been continuously innovated and its excellent quality has not changed. The Montblanc watchmaking spirit derived from the Meisterstaff series has also continued the elegant style of Montblanc products. Through this exhibition, everyone can There is a deeper understanding and understanding. The event is open to the public from 4.23-4.25 from 10 am to 9 pm. The specific participation can be found on the Montblanc official website.