Month: May 2020

Beauty Launches Classique 5177 Blue Big Fire Enamel Watch

Breguet has launched a new Classique 5177 watch (model: 5177BB / 2Y / 9V6), this watch is equipped with a large blue fire enamel dial, which is a typical Breguet style, compared to The conventional model is also innovative, taking the Classique 5177 series to a new level.

   The dark blue large fire enamel dial is fired at 800 degrees Celsius, with silver powder markings and date numerals, and rhodium-plated steel hour and minute seconds. The italic ‘Bao Di’ figures, the star minute track, and the hidden signature above the 6 o’clock position are all inspired by antique pocket watches.

   By the way, a similar appearance was also seen in the 10 limited edition watches released in 2017 to celebrate the tenth anniversary of the opening of the Tokyo boutique, but that watch was not equipped with a date display function.

   The new watch features a 38mm diameter 18K white gold case with a Breguet signature pit pattern finish and a built-in 777Q self-winding movement equipped with a silicon balance spring, pallet and escapement wheel, and a strap. There are 4 card-free balance wheels with 4 weights, and it can provide 55 hours power reserve. The price of this watch has not been announced, but according to similar watches of the same series, the price should be around 22,000 US dollars, equivalent to about 150,000 yuan. (Photo / text watch home Xu Chaoyang)


Exquisite And Elegant Iwc Portuguese New Perpetual Calendar Black Dial Double Moon Phase Watch List

The annual watch event, the Geneva International Watch Fair, has been opened. The watch team’s special front report team has begun to work, and they will bring you the latest, fastest and most comprehensive watch fair reports. Now let’s take a look at the big pictures of the latest watches launched by IWC at the Geneva Watch Fair.

   This watch is equipped with a dual moon phase display of the IWC Portuguese series perpetual calendar watch, showing the change of the moon phase profit and loss in the northern and southern hemispheres in a mirror-symmetrical manner. This is also the first for IWC engineers to allow Southern Hemisphere wearers to watch the correct moon phase position on the dial. For the first time, this watch no longer has a countdown display showing the number of days remaining from the next full moon. Instead, watch designers have designed the small dial of the entire moon phase display as a starry night sky, the color of the small dial is consistent with that of the large dial. In this way, the moon and stars seem to be suspended in the boundless sky. The application of the IWC Portuguese classic rail-type minute ring is another new feature in the design. As a result, this watch is more similar in appearance to the classic Portuguese founder. The date and day display dials are the same color as the dial, making the entire dial look more balanced and elegant.
Watch details:

   The exquisite design of the 52615-type self-made movement on the watch is at a glance. With the power of two barrels, the movement can provide a power reserve of up to seven days and drive nine functions and displays. The Bieleton winding system with two-way winding is equipped with newly developed ceramic pawls to ensure the highest performance.

Summary: The five-day Geneva Haute Horlogerie show presented a unique visual feast for us, and we look forward to the reporting group in front of the Watch House to bring us more exciting content.

For more details, please click on the watch live event in Geneva:


Parmigiani Studio Concept Store Settled In Miami, Usa

In March 2015, Parmigiani opened its first North American flagship store in Miami, USA-the Parmigioni Studio Concept Store-this is also its 14th flagship store in the world. Parmigiani Studio Concept Store is located in the Miami Design District, the city’s rising entertainment hub. Over the past 15 years, the district has brought together many internationally renowned galleries, design studios and high-end restaurants, becoming a gathering place for pioneers and creativity.

   Based on the concept of belonging, Parmigiani has been committed to blending with local and local styles globally and showing the brand’s rich creativity. For Parmigiani, Miami’s spirit fits perfectly. In fact, each specialty store maps the brand’s unique style, ingeniously blending with the visual beauty and unique charm of the surrounding environment.

   The newly opened Parmigiani Studio concept store in the Miami Design District has an area of ​​approximately 96 square meters. Visitors are immersed in three different atmospheres in order to pay tribute to the city’s colorful architectural history.

   The first thing that caught the eye of visitors was a spacious and bright space. The overall atmosphere was neat and elegant. Here, every structure and decoration, every piece of furniture, and even the most subtle details, made Parmigiani’s watch works sparkle. Fai.

   The second space is called the collection library, which is spliced ​​by display windows, and there is a long table to display the latest works launched by the brand.

   The last space is a small lounge, decorated with blue lacquered surface, where you can enjoy the brand’s unique “high-level clocks” while relaxing in a comfortable room.
   With three different spaces and unique spiritual concepts, the Parmigiani Studio Concept Store in Miami and the thriving Miami Design District are a perfect match. We look forward to your visit.


Wrist Becomes A Great Place To Show Off Your Wealth, Reveal The Satire Phenomenon In The High-end Watch Industry

Although the invention of the watch conforms to the logic of pragmatism, to this day, ‘high-end watches’ have become pure luxury. In fact, they determine the price at the beginning. For many companies, this is already a matter of brand pride, but when the world of luxury and utility collides, there will naturally be something ironic or confusing.

1. Accuracy is not important

 Perhaps for most watch lovers who are obsessed with watches, the most emotionally unacceptable thing is that mechanical watches are not as accurate as quartz electronic watches, and the gap is not small. Quartz watches with low cost and often rough design, although not aesthetically pleasing to our eyes, do perform better than high-end mechanical watches. Watch lovers have made intrinsic value judgments, and believe that the traditional design and beauty of a watch are more important than precision. Ironically, we wear watches to watch time.

 This issue is not so important now. No matter where we go, we are surrounded by high-precision digital clocks, and their times are often calibrated according to higher-precision clocks. So if our watch is a few seconds slower, we can either manually calibrate it or simply look at the clock around it-if the time must be accurate to the second. For some, however, obsessed with precision can lead to some degree of cognitive dissonance. In most cities, you can buy a quartz watch for up to $ 10. Its battery can be used for at least two years, and the time display error of each month is within 15 seconds. Of course, there are many quartz watches with much higher precision, and many high-end mechanical watches will be professionally tested by the Swiss company C.O.S.C. (Swiss official observatory testing agency). The watchmaking brand sends the movement of the product for inspection, and the movement that reaches a certain standard will obtain the COSC precision timing certification. Precision watch-certified watches usually have an error of about 5 seconds per day, which is very different from the cheap quartz movement with an error of 15 seconds per month. In terms of time display, watch lovers do not put precision first, which may be a bit ironic, after all, expensive high-end watches should be extremely enjoyable. But this does not detract from our love for high-end watches, and it is just as good.

3. The additional functions that people value when buying watches are rarely used.

 In watch terminology, the so-called ‘additional functions’ refer to functions or features such as timers and calendar displays. Additional features make the movement of a mechanical watch more interesting, potentially more useful, and more complex … On the one hand, it increases the interest of collectors, on the other hand, it also increases the value of watches, so the more additional functions, the better. If it is a timepiece of investment value, which is only occasionally worn, then such a design cannot be better. But if it is a daily-wearing watch, how practical are those various additional functions? It turns out that it is not as practical as people think.

 Of course, the irony is that, despite the fact that these additional functions or features are not practical, people are rushing to do so. In addition to time display, date display, timer (stopwatch), and perhaps a dual time zone time display function, most of the additional functions of high-end watches are just furnishings, the purpose is to convince you how worthy this watch is.

4. Sorry, do you want the manual?

 Tools and instruments are usually accompanied by instructions. Clothing and jewellery are not included-this may be because they do not require much explanation in themselves. Watches are somewhere in between, and a few merchants provide exquisite and detailed user manuals (even if the manual is not perfect, it is at least more practical). But most businesses will not teach you how to use this new tool worn on your wrist, except to sell you a watch. Experienced watch lovers take it for granted. After all, the knowledge of the use of mechanical watches is often universal, knowing how to use a watch, other watches will naturally be used. But this does not always apply to exotic clocks. Watchmakers seem to have drawn too much inspiration from the fashion and jewellery world (perhaps because watches have been mostly sold in jewellery stores for many years) and often overlook the need to provide customers with proper documentation guidelines. Questions from customers flew like snow flakes. Most of them asked how to set the time, how to use the timer function, why the mechanical watch did not leave after one week, and how to set the calendar.

 How did the watchmaker respond? Watchmakers generally claim that whether it is to instruct customers to use a new watch, or to adjust the size of the strap according to the customer’s wrist circumference, this is a retailer’s business. It’s not unreasonable to say so, after all, people usually buy watches as gifts, and many people think about it after reading the manual. It is not like a general instrument brand and has a technical support call center. Therefore, watch lovers often can only resort to the Internet, using the Internet as a universal manual for high-end mechanical tools.

5. The waterproof rating is often confusing.

 If your watch is water-resistant to 30 meters, you may be able to wear it to wash your hands at best, because it is generally believed that such a degree of water resistance can ensure that the watch does not enter water when it is splashed with water . If the water resistance is 50 meters, then you can put it in the pool and gently dip it in water, or wear it to bathe, there may be no problem. If the water resistance is 100 meters, the watch company claims that you can wear it to swim in the sea, as long as you dive down to a few feet. However, if the watch is water-resistant to two or three hundred meters, diving with it may not be a problem. Don’t forget, most waterproof ratings are the results of tests under static conditions. When people play, the pressure on the watch’s seal will be much greater.
Interestingly, most people will never dive below 100 meters in their lifetime. What’s more interesting is that some watches have a water resistance of 500 meters, 1000 meters, or even higher. Under such a deep water, even if the watch does not enter the water, most people will lose their lives.
2. Pricing based on customers’ psychology.

 To some extent, watches and older pocket watches have always been luxury items. The first timepieces that came out were extremely high-end, and only the elite among the elite could afford it. This is because every watch requires the craftsman (watchmaker) with great skill to make it by hand. In the era of the industrial revolution, the manufacture of wristwatches began to follow the trend of the times, and most of the Americans promoted the invention of watchmaking machines to mass produce mechanical watch movements. Since then, low-volume production tables and high-priced limit tables have co-existed in the market, and are targeted at various types of consumers.

 In the 1980s, with the appearance of cheap, mass-produced quartz movement watches, this trend began to intensify. Quartz movement is not only less expensive than mechanical movement, but also has superior performance. The mechanical watch industry has changed and began to transform into the high-end luxury goods industry. The competition between mechanical watches and quartz watches is not performance, but grade, design, elegance and status. Mechanical watches have become a symbol of status, wealth, and they have begun to price accordingly. Ironically, most mechanical watch makers, like quartz watch makers, rely on a number of cost-reducing industrial technologies, which have left many of the unique features of mechanical watches from the start.

 The mechanical watch has ushered in a new era. In this era, the clock is no longer a pure timing tool. Its function is to firstly show the identity of the wearer to the people around it, and secondly to display the time. In order to attract ‘savory’ buyers, watch brand pricing does not necessarily depend on the cost of the watch, but on what type of customers they want to attract. Pricing is both a psychological battle and a valuation based on design standards. Watchmaking brands reflect on: ‘What kind of people do we want to wear our watches? Is it someone who can spend $ 5,000 or $ 50,000 on a watch?’ This strategy works surprisingly well, but many brands are A little overheated when locating the target customers.