AUDEMARS PIGUET, the global partner of Art Basel in the second year, is pleased to announce that at the Art Basel in Hong Kong from May 14th to 18th, 2014, presented by famous French designers A new exhibition area designed by Mathieu Lehanneur and the latest creations by Austrian video artist Kurt Hentschl ger. Lehanneur’s innovative design draws inspiration from Le Brassus, the birthplace of AUDEMARS PIGUET, in the Vallée de Joux, and its layout complements Hentschl ger’s projected image works to perfectly set off a number of pieces of history And contemporary watch masterpieces, including six new Royal Oak offshore 42mm watches.
Design of AUDEMARS PIGUET Art Basel in Hong Kong
Mathieu Lehanneur’s imaginative design is inspired mainly by science, nature and technology. In this new design concept, Lehanneur uses the latest resin and fiber molding technology to cast a rock shape found in one of Europe’s original and remote forest areas, the Jura Valley, where AUDEMARS PIGUET originated. Lehanneur uses the type of ancient Swiss rocks to explore themes related to nature, and then creates his own new version, as if to recreate one of Europe’s most remote and challenging landscapes in his work without leaving humans behind No trace of activity. Lehanneur’s casting resin and mineral molding will be placed in the AUDEMARS PIGUET exhibition area, and will bring the precipitous natural landscape of the brand’s birthplace to various Basel art exhibitions worldwide in 2014.
AUDEMARS PIGUET also invited Austrian video artist Kurt Hentschl ger to produce a new film for the Art Basel this year, which will be displayed across three screens in the brand exhibition area at the same time. Hentschl ger has focused on time-based media, lighting and sound creation for more than 30 years. The film he produced for AUDEMARS PIGUET depicts the fascinating scenery of his earlier visit to the Jura Valley. This film shows the coexistence of natural environment and technology, explores how to inspire and influence each other, and appreciates the stunning scenery that has profoundly influenced the history of the AUDEMARS PIGUET brand and the development of precision watchmaking technology with a new perspective and perspective.
AUDEMARS PIGUET deliberately selected a series of masterpieces with a long history and modern timepieces as the focus of the brand exhibition area. This exhibition will review the history of the famous Royal Oak Offshore 42mm watch and other important works of the brand from the 19th century to the present. Visitors also have the opportunity to observe the craftsmanship of the watchmaker and the fine polishing process of each AUDEMARS PIGUET watch at the scene to bring a unique experience. Commenting on the new collaboration, Olivier Audemars, a great-grandson of the board member of AUDEMARS PIGUET and one of the company’s founders, said: ‘We are delighted to be working with two outstanding artists. Mathieu’s innovative VIP room design and Kurt’s fascinating film work both highlight The true spirit of AUDEMARS PIGUET, and let us bring the essence of the Jura Valley to Hong Kong, Basel and Miami in 2014. ‘
Mathieu Lehanneur said, ‘My inspiration comes from nature and technology, and the possibility of presenting both in a design way. In this project, I hope to deepen the ore found locally by using the latest technology. The inspiring landscape of the Jura Valley, which deeply affects the brand’s history and superb craftsmanship, has been brought to three continents. ”Kurt Hentschl ger added:“ The focus of this video, the wonderful experience of traveling and exploring the Jura Valley has made me unforgettable. Coexistence attracts me deeply. ‘
Following the Art Basel exhibition in Hong Kong, the AUDEMARS PIGUET exhibition area will be moved to the Art Basel exhibition area from June 19th to 22nd, 2014, and then appear at the Art Basel exhibition in Miami Beach from December 4th to 7th, 2014.