Brand Charm: The Glory And Dream Of The German Duo

The watch at the top of the pyramid? I believe that most people choose Swiss watches, but in fact, in Dresden, Germany, there are two brands that have a heavyweight status in the world table: Lange and Glashütte, they are definitely German twins who can compete with the big names in Switzerland.

Studying the history of the watch industry, in fact, it is not difficult to find that many countries other than Switzerland also occupy a pivotal position in the watch industry. Among them, German watchmaking technology has always occupied a place in the world watch industry with its superb craftsmanship. Unknown to many people.
Perhaps, in the eyes of the world, Mercedes-Benz and Porsche may be more representative of German craftsmanship in their minds, and German watches are somewhat indifferent to marketing and publicity. Therefore, the true strength of the German watchmaking industry can easily be ignored. Already. But it is undeniable that Germany may not be the largest or most influential watchmaker in the world, but it is definitely one of the oldest.
German clock and watch town

Glashütte Clock and Watch Museum
走 Going south from Dresden, the capital of Saxony in eastern Germany, it takes about 1 hour by car to reach Glashütte, Germany’s watchmaking town. For those unfamiliar with the watchmaking industry, we will never think of this small and peaceful town with only 2500 residents. It has a history of 165 years. In the 19th century when the watchmaking industry reached its peak, the precision timepieces produced—table clocks, astronomical clocks, and marine clocks—have gained worldwide renown and are sold all over the world. The representative brands of German high-end mechanical watches: A. Lange & Sohne and Glashütte Original were born here.

The Lange and Glashütte brands have become the symbol of the German watch soul today, and their development history also subtly coincides with the history of Germany itself: they have once stood proud of the world, but have to face after failure Arbitrary slaughter of the winner. The resolute character of the Germanic people gave this resurgence a touch of sadness. The rigorous and precise German style shaped by history and national character has made German watches an important place in the fine watchmaking industry.
Lange: the original soul

The word original is also constantly emphasized in the German watch industry. In the highly competitive watchmaking industry, companies that can develop their own movements undoubtedly have the greatest advantage. Lange, a traditional German family brand, all models use only self-produced movements, which means that each Lange watch has its own ‘heart’; in terms of design, it uses Three-quarters of plywood with classical German characteristics is equipped with gooseneck-type fine-tuning device; and Lange has always insisted on producing only gold and platinum watches, which have placed it at the top of the pyramid in the field of fine watchmaking.
Adhering to these traditional watchmaking models seems to explain why German watches have re-emerged quickly after 50 years of history. Tradition is not so easily discarded, and heritage is also considered to be the basic quality that mechanical watches should have.

Glashütte: The Legend of Time
Glashütte, originated from the traditional German watchmaking town and uses this place as the brand name. It was integrated by various watch factories. It was previously a democratic East German company. It quickly rose after privatization. status. After years of ups and downs, Glashütte Original continues the long tradition of German watchmaking and continues to write the legend of German fine watchmaking.